Bakuchiol Plumping Serum (5,000ppm)

Your gentle alternative to retinol for smoother, youthful-looking skin.

Upgrade your skincare routine with this powerful yet skin-friendly anti-aging serum. Infused with 99% pure bakuchiol at 5,000ppm, this formula helps visibly smooth fine lines, improve elasticity, and refine pores—without the irritation commonly associated with retinol.

Lightweight, hydrating, and perfect for daily use, this serum delivers a plumping effect that leaves your skin looking firmer, brighter, and beautifully refreshed.

Why you’ll love it:

• Helps reduce the appearance of fine lines and wrinkles

• Improves skin elasticity and firmness

• Minimizes the look of pores

• Gentle retinol alternative—perfect for sensitive skin

• Boosts hydration and leaves skin plump and glowing

Key Ingredient:

Bakuchiol (5,000ppm) – a plant-based retinol alternative known for anti-aging and skin-smoothing benefits

Perfect for:

All skin types, especially sensitive, mature, or dull skin

How to use:

Apply a few drops to clean skin, morning and night. Follow with your moisturizer. Always use SPF during the day.

✨ Ruby’s Tip: Pair this with your hydration masks for the ultimate glow routine—this serum works beautifully under makeup and gives that smooth, filter-like finish.